Knot Square recently had the pleasure of participating in the Pujo Pop-up event held on the 2nd and 3rd of September at Cafe Reset Koramangala, organized by Caravan. It was an unforgettable experience, and I couldn't wait to share it with you.
Knot Square was with over 20 amazing homegrown businesses, each brimming with passion for their unique brands. The event showcased a diverse range of products, from traditional Kolkata sarees to sustainable fashion, wellness items, captivating artwork, trendy jewelry, Coorg wine, candles, beauty products, and so much more.
I won't sugarcoat it – not everyone left with booming sales. Some vendors were a bit disheartened, given the high expectations. But let's remember that an event's success isn't solely measured by the cash register's chime. Yes, sales are essential – after all, we invest our hard-earned money in these stalls with hopes of a good return. However, there's more to it. We need to view it as an opportunity to market our brands, connect with fellow entrepreneurs, and draw inspiration from their journeys.
One of the highlights was the chance to meet the most delightful visitors and customers. Our day started on a high note when the event organizer praised the beauty and vibrancy of our products as we set up our stall.
A staff member from the cafe also graced us with a visit, chatting with us, complimenting our products, and showing keen interest in making a purchase.
Even though I initially thought I wouldn't make any purchases, I couldn't resist exploring the other stalls and admiring the products they offered. In the end, I indulged in some shopping, taking home a beautiful saree, a cute bookmark, a hand painted fridge magnet, a soothing face cleansing bar, a pair of elegant earrings, and a heavenly smelling body lotion. You can find these delightful finds on our Instagram account in the highlight section under the name "Vocal for Local."
Have you ever purchased products from small business brands run by passionate individuals? The happiness that the product brings to you is very different! You can notice how much attention and love is put into bringing out the minute details. It's not just a product that you are purchasing; it's an experience in itself. Each item tells a unique story, and it's a reminder of the dedication and creativity of the people behind these small businesses.
To all our friends who took the time to visit and made purchases, and to our new beloved customers, your support means the world to us. Every purchase is a vote of confidence in Knot Square, and we're incredibly grateful for your love.
These two days at the Pujo Pop-up event were filled with good memories and more. They've opened new doors for Knot Square, and we can't wait to see where this journey takes us.
And guess what? Knot Square just turned three on the 9th of September! We're thrilled and can't wait for the exciting adventures that lie ahead.
Thank you for being a part of our journey, and here's to many more wonderful years to come!
-Archana Harish
Click here to watch the reel of day 1 and here for day 2 reel on our Instagram Page @knotsquare.in
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